The Storytelling You: Learn the Art of Longform Journalism

What's Your Story?

The full Storytelling You training program is a masterclass that takes you through all the techniques and underlying tenets of longform storytelling that have helped me, my former students, and current clients.

"I feel... inspired."

Sarah Hepola, New York Times best-selling author of Blackout

"I feel satisfied, and enriched, and also inspired. [The course] was a nice jolt of confidence and camaraderie."

"Paul blew my expectations away."

Brendan Bures, features writer

"Paul blew my expectations away, re-sharpened my career focus I'd lost, and provided new tools to approach my craft day to day. I'd recommend this course to anyone tired of making excuses about their creative pursuits and serious about learning how to fit them into the context of their busy lives...I left each session buzzing and energized about what was possible in my career. "

"It's on par with anything I took during my MFA."

J. Brian Charles, magazine writer

"Absolutely loved the course. It was wonderful. It's on par with anything I took during my MFA."

Eight modules that walk you through every facet of longform storytelling: from how to identify a great story to how to report it; from how to structure it to how to write; from how to deal with editors good and bad to how to do the whole thing again in a media environment that asks us all to be ever-more entrepreneurial.
The 15 hours of AMA-style sessions and one-on-one calls over Zoom: Based on my one-on-one client rate, those have a value of $10,000.
The bonus module on book writing: A totally separate course with a value of $3,000, based on the $1 million in revenue I’ve generated in five years of writing books.
The Seven Layers Deep bonus lesson: It retails in Silicon Valley for $20,000 a day.
The course itself. One former student of mine said that what he learned in one month “was more applicable, helpful, and inspiring” than his undergraduate degree from the University of Texas (which costs $58,516 right now). Another former student compared The Storytelling You to his MFA and said it was “on par” with anything he learned there. (An MFA in journalism from Columbia runs close to $200,000 for a two-year degree, according to the school website.) If these former students of mine are an indication, the total value of The Storytelling You is north of $100,000.